With life going back to normal, and fashion weeks booming again, let's welcome the new season and this fashion month with the trends for Fall/Winter 2021 . With Yellow, orange, and pink being the three It shades of Fall/Winter 2021.

1.Après-Ski:

With ski-sweaters as a key piece for comfort and cozy dressing, you can embrace that ski-life fashion without actually hitting the slopes. This trend was seen by brands like: Chanel, Etro, Rag and Bone..

2.Sequins:

This trend is 1920s meets 1980s. However, this season it's about covered up pieces with sequins, not your typical short sequined dress. This trend was seen by brands like: Paco Rabanne, Valentino, Loewe...

3.Midi-Length:

The midi skirt dominated the look books for fall 2021. Some are box pleated, others are knife pleated and some are A-line shaped. This trend was seen by brands like: Christian Dior, Erdem, The Row, Max Mara..

4. Tailoring:

Designers are going all out with tailoring; from button-downs to vests, jackets, long coats, trousers, ties and so on. It's all about the classic look this season. This trend was seen by brands like: Gucci, Brunello Cucinelli, The Row, Peter Do, Valentino...

5.Black is Back:

Although it never left, this season ,however it's about the short and fitted mini dress. This trend was seen by brands like: Tom Ford, Versace, Carolina Herrera..

6.Knitting:

Today, people will always choose to be comfortable. This trend is about being cozy yet remaining polished and stylish with body-aware, flattering silhouettes. This trend was seen by brands like: Fendi, Cloe, Rick Owens..

7.Puffer Jackets:

Not any typical puffer jacket, more like dramatic high-fashion pieces that can make an entrance. This trend was seen by brands like: Rick Owens, Miu Miu, Marni, Louis Vuitton...

8.Wild Prints:

Wild, bold and bright are what this season's print are about. No shying away from colors, more like breaking free from greys and neutrals and adding vibrancy into the runways. This trend was seen by brands like: Moschino, Victoria Beckham, Dior..

*Photos source: Vogue.com
Collages are made by me via Canva

The fashion industry is about people. Clothes are the closest things to our skin. Psychologists can identify problems caused by this industry. Clothes can affect the way we and behave. Their is a symbolic association with certain outfits that can create a shift in identity. So, here are a few tricks that sellers do to maximize retail space and make you buy.

img src: https://www.dovile.co/personal-branding

Promoting Novelty:

There's a reason that people would sleep outside certain stores like "Apple" waiting for to buy the new product. According to neurological studies, being exposed to something new and novel will increase how much dopamine is released into our brain.

 Stores add new products every few months to keep displays fresh and exciting.

Create a Sense of Reciprocity:

Stores, especially grocery stores, offer samples for free. This will probably make you feel a little obligated to buy that item; after all they gave you something for free, so you should give back, right? This powerful tool is the principle of reciprocity.

Build a Community:

People, especially shoppers, like to feel like they belong to something. Brands have the opportunity to make every shopper feel like they belong to something bigger than just a sale. For example, retail company 'Revolve' gives customers a chance to be featured on their Instagram account by using #REVOLVEme hashtag. This creates a sense of belonging to this brand and makes you feel a part of the group.

Invoke Urgency:

People don't like missing out on things. Urgent situations promote quick decision making which is handy in marketing.  Words like "Flash Sale", "limited edition", "few items left in stock " make buyers think that they must take immediate actions.

Telling a Story:

Studies show that reading stories activate neurological senses, including oxytocin which powers trust and empathy. Telling a story behind an item create value. Brands explain to where the item came from, who made it, its history; which creates transparency for people.

Luxury brands uses this a lot especially heritage brands with long history and story behind it.

Power of Exclusivity:

It starts with "Scarcity Principle" which implies that the more rare or un-attainable something is, the more valuable. 

Luxury brands create limited quantities and set qualification for people to buy. 

Hermes has mastered this concept, you can't buy what you want even if you are a millionaire. They decide what you can get and when, they create a wish list and a waiting list for their costumers. People need to build up credit to be able to get an Hemes bag. First you buy accessories and spend 8000$-11000$ to be able to buy a Birkin bag (worth 12000$).

Disclaimer:

Photos are not mine, they are sourced through different sites.

Where did August went by? Is it only me or this summer went by so fast? Here is a new fashion report for the last days of summer.

1.H&M is getting into Resale:

The fast fashion brand is getting into resale with the site "H&M Re-wear" going live on Sep.7 in Canada. With the growing demand for second-hand clothing, H&M sees the opportunity to a step forward in sustainability.

2.Adidas "Humanrace Sichona" New Sneakers:

Pharrell Williams and Adidas launched a new sneaker "Humanrace Sichona", with the word "Sichona" meaning connecting to the earth. The design mimics the universal feeling of walking barefoot on the ground.

3.Tiffany’s New Collaboration With Artist Daniel Arsham:

The label’s new Knot collection, which launches this month, contains necklaces, earrings, bracelets, and rings fashioned from yellow and rose gold, some lined with pavé diamonds, and, on a special-edition white gold bracelet, produced in a one-time collaboration with the artist Daniel Arsham and adorned with diamonds and tsavorite; a rare green gem discovered in Kenya and introduced to the world by Tiffany in 1974.

4. Farfetch x Elie Saab:

Elie Saab recently posted on Instagram that the brand is pleased to announce it's collaborative partnership with Farfetch. Pieces from their Ready-to-wear Pre-fall 2021 collection is now available for exclusive purchase through the Farfetch website.

 

5. Louis Vuitton celebrates 200th birthday with a video game:

The French fashion house is reaching out to a younger generation with a new digital universe to be explored. Called Louis 200, the game mixes education, art, escapism and entertainment. Available for iOS and Android, the game was released on Wednesday, and is available in English and Chinese. Players can also compete against each other, thanks to a global leader board.