Fashion Report: May 2022

 Happy one year of Fashion Report! So, in this month's report, there's a lot of news regarding brands collaborations and partnerships. One of the collaborations features an exciting new collision between Haute Couture and sportswear.

1. Jacquemus collaborates with Nike on a capsule collection:

  The collection "reinterprets athletic women's sportswear in a minimal way". It is a natural blend of Jacquemus' style and Nike's performance.
  The collection will feature apparel as well as footwear. Pieces will be available by the start of summer 2022.




2. Jelenew collaborates with Stephane Rolland:

  American female cycling brand Jelenew has unveiled a sportswear collaboration with French  Haute Couture  designer Stephane Rolland.
  The collection aims to apply the art of couture to sportswear, combining structure, technology and classic fashion art.
  Taking inspiration from "Goddess of Victory" artwork in the Louvre Museum.
  The pieces will showcase the application of new technology in textiles such as silicone broderie.



3. Prada partners with artist Cassius Hirst on a sneaker collaboration:

  Prada has teamed up with artist Cassius Hirst to reinvent its iconic Prada America's Cup sneakers. 

The collaboration features 4 styles with 22 colorways and variables. The 4 styles: ATT4CK, D3CAY, SUST4IN, and REL3ASE, takes name from music.

  All pieces are hand-worked in Italy by Prada.



4. Balenciaga's destroyed sneaker causes controversy:

  Balenciaga's latest limited edition "Paris sneaker " has caused a debate all over social media. The sneaker is made of destroyed rubber and cotton, it resembles Converse All Stars
  The shoe is retailed for 1850$ and is intentionally made to look distressed and worn out. The Paris sneaker is meant to be worn a lifetime, states Balenciaga. So they exaggerated the worn-in aspect in marketing campaigns.




5. Adidas x Gucci:  

  The highly anticipated collaboration is due to launch on June 27. The collection, which contains the  two labels' most recognizable codes,  was first showcased during Milan Fashion Week back in February.
  The collaboration recalls retro sportswear silhouettes with a fun color palette, jn addition to committing to both brands' sustainable goals.




6. Jean Paul Gaultier capsule collection by Lotta Volkova:

  Jean Paul Gaultier unveiled a ready-to-wear capsule collection designed by stylist Lotta Volkova. The collection pays tribute to the fashion house's archives. It offers edited and re-edited iconic symbolic pieces of Jean Paul Gaultier's world, such as corseted lingerie, deconstructed tailoring, babydoll dresses...






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