Welcome to the last fashion report of 2021, and here's to many more. This month is full with new collaborations and news 3

and the main news that I most frequently came across is fashion brands putting their foot in the metaverse with their NFT collections and others collaborating with gaming apps. Clearly this a next step for fashion brands of all levels.

1. Prada x AspenX Ski Collection:

Premium retailer AspenX revealed a collaboration with luxury label Prada in the form of a limited- edition collection of ski performance-wear inspired by the "creative culture of Aspen".

The collection is eco-sustainable capsule made with sustainable technologies.

2. Ralph Lauren x Roblox:

Ralph Lauren partnered with digital platform Roblox to launch "The Ralph Lauren Winter Escape".

The holiday-themed experience will allow fashion fans to explore the world of Ralph Lauren through the metaverse.

3.Zara Introduces High-End Line "Zara Atelier":

Zara is launching a high-end line that has its own dedicated design team and will consist of 2 limited-edition collections per year. The collection will offer elevated, artistic interpretation of an iconic wardrobe staple.

4. Valentino Joins the Gaming Trend with Drest:

Valentino had partnered with luxury fashion game "Drest", bringing Valentino's newest party collection to the gaming world. The game is a fashion styling game that allows users to create designs and moodboards. The Valentino Party Collection is available to purchase bot virtually and in real life.

Other brands like Gucci and Cartier have also recently partnered with Drest.

5. Forever 21 Partners with Roblox:

Forever 21 has partnered with Roblox on a digital experience called the the Forever 21 Shop City where users can build and own their own stores within the game and items will be available for purchase.

6. Gucci x The North Face Part 2:

Gucci and The North Face are back after their 2020's collaboration. The 2nd collection has a massive selection of co-branded trek gear, luxury loungewear and retro sportswear.  The collection ranges from 550$ to 4500$ available now.

7. Tommy Hilfiger Partners with Roblox:

Premium fashion brand Tommy Hilfiger has revealed a virtual collection including 30 digital fashion pieces that players can use on their avatars.

8. Karl Lagerfeld, Adidas, BoohoMan launch NFT Collections:

• Karl Lagerfeld has announced the launch of 2 NFT collectibles. 500 figurines called KLxEndless will be released  & KL7xEndless which is available in 7 editions only.

• Adidas steps into the metaverse with the launch of its first NFT drop of digital and physical products. The brand earned $23.5 million by selling 30,000 if their NFT within matters of hours.

• BohooMan is launching also their NFT collection after their augmented reality campaign last month.

 With many collaborations happening this monthly, the main event that was mostly talked about this month was the passing away of a very loved Creative Director Virgil Abloh, the news that devastated the fashion industry. 

1. Smart Textiles: Generating Electricity from Body Movement:

2. Stella McCartney 'The Beatles' Capsule Collection :

Stella McCartney announced a new line of clothing inspired by The Beatles, evolving the legacy of her father Paul McCartney,  a Beatle member. This collection is directly connected to the release of "The Beatles: Get Back" documentary.

3. Missoni x Supreme:

Missoni, known for its innovative  knitwear, are partnering with the street wear brand Supreme. The collection includes Missoni's signature knit patterns made on jackets, sweaters, sweatshirts..

4. Saint Laurent x K-Way Bomber jacket:

Saint Laurent launched a collaboration with the outdoor brand K-Way. Saint Laurent's creative director worked with K-Way to reinterpret the bomber jacket with tiger print and graphic touches. Sold for around 800$ on Saint Laurent website.

5. Supreme x Tiffany &Co.:

 

Supreme and Tiffany & Co. announced the release of a jewelry collection titled "Return to Tiffany". The collection goes in line with the new direction that Tiffany & Co. has taken since aquired by LVMH.

6. Frame Introduces Biodegradable Denim:

 

Frame Introduced jeans that are made of material that is 100% biodegradable and doesn't leave behind harmful substances. The jeans are also interfaced with sustainable QR codes that provide customers with environmental impact report.  The brand is clearly taking a step to decrease their carbon footprint and emphasising transparency.

7. Stefan Cooke Creates The Sims' Virtual Collection:

With the fashion industry entering the metaverse, digital fashion is now dominated by luxury  brands luxury brands (Balenciaga for Fortnite, Gucci for Xbox...).

Stefan Cooke designed a 4.99$ collection for The Sims that enable players to purchase 23 pieces. Entering the metaverse is the next step for fashion. Players from all over the world will spend over 100$ billion on virtual goods.

8. The Passing of Virgil Abloh:

Founder of Off-White and Louis Vuitton men's designer passed away on November 28, 2021 due to a rare case of cancer. The industry was devastated by the news.

Virgil was a pioneer in bringing streetwear aesthetics to luxury.

 Happy Halloween everyone, so October has been a month filled with fashion news and I'm going to fill you in on some of the most interesting ones.

Hermès Bounces Back as if the Pandemic Never Happened: 

Mega brands are seen bouncing back from the pandemic even stronger. After a bad year due to the pandemic, Hermès sales bounce back, with their timeless positioning, their heritage and tradition. Hermès was ranked as one of the largest and most resilient players in the industry.

Editorial Photography for SACLÀB official designer handbags.

Cartier Exhibition at Musée des Arts Decoratifs:

The Musée des Arts Decoratifs in Paris is opening a new exhibition (happening until Feb. 20) titled "Cartier and Islamic Art: In Search of Modernity". 

The exhibition shows the influence of Islamic art on its designs since the beginning of the 20th century until this day. The exhibition will include pieces from Cartier, drawings, books, photographs and documents.

CHRISTOPHE DELLIÈRES/COURTESY OF MUSÉE DES ARTS DÉCORATIFS

Farfetch launches its Own  Label "There Was One":

Farfetch lately launched its own conscious private label "There Was One". It is a women's wear line consisting of 69 styles which are now available on their website. The collection is "Planet Conscious". Items are made from a percentage of organic materials and up cycled/recycled yarn.

Pandora "Animal Crossing" Island Video Game:

Pandora launched an island in "Animal Crossing :New Horizons", which is a video game to promote its new Pandora collection. Pandora’s themed island allows visitors to snag a range of custom clothing items inspired by the new jewelry range. You can also visit the new Pandora Factory, designed to match its Chiang Mai production facility.

Michael Kors Collaborates with 007 Film Franchise:

Michael Michael Kors are continuing their collaboration with the 007 film franchise to celebrate the launch of the new James Bond movie. They are launching an 11 piece capsule collection of co-branded products.

The collection is inspired by the glamour and the adventure, featuring a sleek black and metallic color palette.

 

Tommy Hilfiger x Timberland:

The new collaboration between Tommy Hilfiger and Timberland promotes better materials, low-waste designs and a transparent partnership. The two brands are teaming up on 2 capsule collections and are sharing their learnings on sustainability.

 September is a very important month in fashion. It acts as a seasonal reset, it marks the end of Spring/Summer and the transition into Fall/Winter fashion. It is the month of fashion week in New York, London, Paris and Milan.

1."Christian Dior: Designer of Dreams" Exhibition:

After 2 years of lockdown, Brooklyn Museum in New York unveiled a major Dior exhibition; "Christian Dior: Designer of Dreams". The exhibition includes a vast array of over 200 haute couture gowns, photographs, sketches, vintage perfumes..

2."A Lexicon of Fashion"– the 2021 Met Gala theme:

Also, the Metropolitan Museum of Arts opens its fall show: In America: A Lexicon of Fashion – the 2021 Met Gala theme. The exhibit will be a homage to young and emerging American designers; those who are interacting with ideas around identity, self and power.

2.A First in Fashion "Fendace":

Fendi and Versace have teamed up for a design experiment, introducing Fendace aka Fendi by Versace or Versace by Fendi."Luxury collaborating with itself".

So for the first time in fashion, the artistic director of the brands design at other houses and the show the results on the runway. It's not a collaboration nor a competition, it's like collections for shows are created by a different guest designer.

4.September Fashion Weeks:

With NY, London and Milan fashion week done, now is the turn for Paris fashion week for Spring/Summer 2022 Collections. Life is returning to the runway  after 2 seasons of virtual shows due to the pandemic. Most shows took place outdoors and all guest and participants must be vaccinated. 

Some designers have mixed feelings about the situation and some didn't present runway shows this year.

5.Balanciaga x Fortnite:

Balanciaga teamed up with the famous video game "Fortnite" to create virtual clothes, accessories and a destination. In addition to a physical line of products. The collection will be marketed on billboards and in the game itself.

6. Fashion Group "Kering" is Going Fur Free:

This week, French luxury conglomerate "Kering" made a commitment to go entirely fur-free. They will ban this material across all of its labels (Gucci, Saint Laurent, Bottega Veneta, Balenciaga, ...) in an effort to build a more sustainable fashion industry. 

"Fur has no place in luxury" Kering's CEO announced.

* Photos are not mine. They are sourced from various sites.

With life going back to normal, and fashion weeks booming again, let's welcome the new season and this fashion month with the trends for Fall/Winter 2021 . With Yellow, orange, and pink being the three It shades of Fall/Winter 2021.

1.Après-Ski:

With ski-sweaters as a key piece for comfort and cozy dressing, you can embrace that ski-life fashion without actually hitting the slopes. This trend was seen by brands like: Chanel, Etro, Rag and Bone..

2.Sequins:

This trend is 1920s meets 1980s. However, this season it's about covered up pieces with sequins, not your typical short sequined dress. This trend was seen by brands like: Paco Rabanne, Valentino, Loewe...

3.Midi-Length:

The midi skirt dominated the look books for fall 2021. Some are box pleated, others are knife pleated and some are A-line shaped. This trend was seen by brands like: Christian Dior, Erdem, The Row, Max Mara..

4. Tailoring:

Designers are going all out with tailoring; from button-downs to vests, jackets, long coats, trousers, ties and so on. It's all about the classic look this season. This trend was seen by brands like: Gucci, Brunello Cucinelli, The Row, Peter Do, Valentino...

5.Black is Back:

Although it never left, this season ,however it's about the short and fitted mini dress. This trend was seen by brands like: Tom Ford, Versace, Carolina Herrera..

6.Knitting:

Today, people will always choose to be comfortable. This trend is about being cozy yet remaining polished and stylish with body-aware, flattering silhouettes. This trend was seen by brands like: Fendi, Cloe, Rick Owens..

7.Puffer Jackets:

Not any typical puffer jacket, more like dramatic high-fashion pieces that can make an entrance. This trend was seen by brands like: Rick Owens, Miu Miu, Marni, Louis Vuitton...

8.Wild Prints:

Wild, bold and bright are what this season's print are about. No shying away from colors, more like breaking free from greys and neutrals and adding vibrancy into the runways. This trend was seen by brands like: Moschino, Victoria Beckham, Dior..

*Photos source: Vogue.com
Collages are made by me via Canva

The fashion industry is about people. Clothes are the closest things to our skin. Psychologists can identify problems caused by this industry. Clothes can affect the way we and behave. Their is a symbolic association with certain outfits that can create a shift in identity. So, here are a few tricks that sellers do to maximize retail space and make you buy.

img src: https://www.dovile.co/personal-branding

Promoting Novelty:

There's a reason that people would sleep outside certain stores like "Apple" waiting for to buy the new product. According to neurological studies, being exposed to something new and novel will increase how much dopamine is released into our brain.

 Stores add new products every few months to keep displays fresh and exciting.

Create a Sense of Reciprocity:

Stores, especially grocery stores, offer samples for free. This will probably make you feel a little obligated to buy that item; after all they gave you something for free, so you should give back, right? This powerful tool is the principle of reciprocity.

Build a Community:

People, especially shoppers, like to feel like they belong to something. Brands have the opportunity to make every shopper feel like they belong to something bigger than just a sale. For example, retail company 'Revolve' gives customers a chance to be featured on their Instagram account by using #REVOLVEme hashtag. This creates a sense of belonging to this brand and makes you feel a part of the group.

Invoke Urgency:

People don't like missing out on things. Urgent situations promote quick decision making which is handy in marketing.  Words like "Flash Sale", "limited edition", "few items left in stock " make buyers think that they must take immediate actions.

Telling a Story:

Studies show that reading stories activate neurological senses, including oxytocin which powers trust and empathy. Telling a story behind an item create value. Brands explain to where the item came from, who made it, its history; which creates transparency for people.

Luxury brands uses this a lot especially heritage brands with long history and story behind it.

Power of Exclusivity:

It starts with "Scarcity Principle" which implies that the more rare or un-attainable something is, the more valuable. 

Luxury brands create limited quantities and set qualification for people to buy. 

Hermes has mastered this concept, you can't buy what you want even if you are a millionaire. They decide what you can get and when, they create a wish list and a waiting list for their costumers. People need to build up credit to be able to get an Hemes bag. First you buy accessories and spend 8000$-11000$ to be able to buy a Birkin bag (worth 12000$).

Disclaimer:

Photos are not mine, they are sourced through different sites.

Where did August went by? Is it only me or this summer went by so fast? Here is a new fashion report for the last days of summer.

1.H&M is getting into Resale:

The fast fashion brand is getting into resale with the site "H&M Re-wear" going live on Sep.7 in Canada. With the growing demand for second-hand clothing, H&M sees the opportunity to a step forward in sustainability.

2.Adidas "Humanrace Sichona" New Sneakers:

Pharrell Williams and Adidas launched a new sneaker "Humanrace Sichona", with the word "Sichona" meaning connecting to the earth. The design mimics the universal feeling of walking barefoot on the ground.

3.Tiffany’s New Collaboration With Artist Daniel Arsham:

The label’s new Knot collection, which launches this month, contains necklaces, earrings, bracelets, and rings fashioned from yellow and rose gold, some lined with pavé diamonds, and, on a special-edition white gold bracelet, produced in a one-time collaboration with the artist Daniel Arsham and adorned with diamonds and tsavorite; a rare green gem discovered in Kenya and introduced to the world by Tiffany in 1974.

4. Farfetch x Elie Saab:

Elie Saab recently posted on Instagram that the brand is pleased to announce it's collaborative partnership with Farfetch. Pieces from their Ready-to-wear Pre-fall 2021 collection is now available for exclusive purchase through the Farfetch website.

 

5. Louis Vuitton celebrates 200th birthday with a video game:

The French fashion house is reaching out to a younger generation with a new digital universe to be explored. Called Louis 200, the game mixes education, art, escapism and entertainment. Available for iOS and Android, the game was released on Wednesday, and is available in English and Chinese. Players can also compete against each other, thanks to a global leader board.