Welcome to the last fashion report of 2021, and here's to many more. This month is full with new collaborations and news 3
and the main news that I most frequently came across is fashion brands putting their foot in the metaverse with their NFT collections and others collaborating with gaming apps. Clearly this a next step for fashion brands of all levels.
1. Prada x AspenX Ski Collection:
Premium retailer AspenX revealed a collaboration with luxury label Prada in the form of a limited- edition collection of ski performance-wear inspired by the "creative culture of Aspen".
The collection is eco-sustainable capsule made with sustainable technologies.
2. Ralph Lauren x Roblox:
Ralph Lauren partnered with digital platform Roblox to launch "The Ralph Lauren Winter Escape".
The holiday-themed experience will allow fashion fans to explore the world of Ralph Lauren through the metaverse.
3.Zara Introduces High-End Line "Zara Atelier":
Zara is launching a high-end line that has its own dedicated design team and will consist of 2 limited-edition collections per year. The collection will offer elevated, artistic interpretation of an iconic wardrobe staple.
4. Valentino Joins the Gaming Trend with Drest:
Valentino had partnered with luxury fashion game "Drest", bringing Valentino's newest party collection to the gaming world. The game is a fashion styling game that allows users to create designs and moodboards. The Valentino Party Collection is available to purchase bot virtually and in real life.
Other brands like Gucci and Cartier have also recently partnered with Drest.
5. Forever 21 Partners with Roblox:
Forever 21 has partnered with Roblox on a digital experience called the the Forever 21 Shop City where users can build and own their own stores within the game and items will be available for purchase.
6. Gucci x The North Face Part 2:
Gucci and The North Face are back after their 2020's collaboration. The 2nd collection has a massive selection of co-branded trek gear, luxury loungewear and retro sportswear. The collection ranges from 550$ to 4500$ available now.
7. Tommy Hilfiger Partners with Roblox:
Premium fashion brand Tommy Hilfiger has revealed a virtual collection including 30 digital fashion pieces that players can use on their avatars.
8. Karl Lagerfeld, Adidas, BoohoMan launch NFT Collections:
- Karl Lagerfeld has announced the launch of 2 NFT collectibles. 500 figurines called KLxEndless will be released & KL7xEndless which is available in 7 editions only.
- Adidas steps into the metaverse with the launch of its first NFT drop of digital and physical products. The brand earned $23.5 million by selling 30,000 if their NFT within matters of hours.
- BohooMan is launching also their NFT collection after their augmented reality campaign last month.
