Fashion Report: January 2022

 Happy New Year! So to I'm writing about some of the important fashion news that occurred through the first month of this year. January is usually quit and slow, but now that it's over, let's welcome the upcoming month in anticipation for a new fresh season.

1. Chanel's New Clean Beauty Line 'No.1 De Chanel' :



Chanel has launched a new beauty line 'No.1 De Chanel' which harnesses the benefits of the red camellia, a very important flower to the brand. The new product line has a holistic and an environmentally conscious approach, as the formula contains up to 97% of naturally derived ingredients and 76% of camellia ingredients. 
The French label also designed the beauty line to minimize the impact on the environment through its packaging.

2. Selfridges Steps into The Metaverse with 'Over The Counter' NFTs:


Selfridges steps into the metaverse as they announce selling of NFTs in their physical stores. The British department store chain says it is the first retailer in the world to sell fixed-price NFTs over the counter.
The NFTs will feature either artwork by OP art movement pioneer, Victor Vasarely or one of the first 12 iconic dresses ever created by Paco Rabanne called the "Unwearables".
The company will sell over 1800 NFTs at its London store's corner shop.

3. Valentino Launches Lunar New Year Collection:


Italian fashion house 'Valentino' is celebrating the Lunar New Year with a Valentino Tiger 1967 collection featuring ready-to-wear and accessories. 
As part of its Lunar New Year celebrations, the tiger motif has been reinterpreted on a selection of contemporary looks.

4. Maison Margiela x Reebok:


Both brands collaborated to launch the classic Leather Tabi Decortique low, which is a reinterpreted sneaker of Reebok's classic leather runner mixed with Maison Margiela's technique of decortique. This technique was developed by creative director John Galliano which describes the deconstruction of a garment or accessory to its core structure.
The low-top trainer will be available in tonal black, white and red leather as well as Maison Margiela's signature "bianchetto" technique which purposely chips with wear.

5. H&M Launches Virtual Fashion Collection in Collaboration with Dress-X:


H&M set to explore the virtual fashion world with the launch of a digital collection to release through a competition. The competition will be launched through H&M official website, where customers have the chance to win an exclusive look from the range. The virtual fashion collection was created with digital and virtual clothing platform, Dress-X.
In keeping with the brand's sustainability goals, the looks from the collection will be only available as a prize for the competition, they won't be sold nor manufactured.

6. Louis Vuitton Presented The Final Collection by Virgil Abloh:


Louis Vuitton presented the final collection directed by Virgil Abloh before his death later last year. The show was emotional to many people. The collection was 95% ready at the time of Abloh's death.

7. Hermès Calls for Removal of MetaBirkins from NFT Platforms:



Hermès is suing the NFT creator Mason Rothschild, who has seen viral success marketing a line of digital assets he calls “MetaBirkins.”
 Mason Rothschild created over 100 individual Birkin inspired NFTs, however the bags are not created by Hermes nor are real.
After the bags were for sale on OpenSea with a trading value of 1.1 million dollars, they were removed, since they infringed Hermes trademark, the design were neither licensed nor endorsed.
However, once an NFT is created, the entry can't be erased from the blockchain.

8. The Death of Thierry Mugler and Andre Leon:





  January brought another sad news for the industry with the death of 2 major influential names. 
  Thierry Mugler was a French fashion designer, known for his metamorphic silhouettes and avant-garde fashion. His brand was very influential in 1980s and 1990s.
  Andre Leon Tally was a fashion Journalist who worked at American Vogue for years.

9.Barbie x Balmain Clothing Collection and NFT Auction:


The duo have released a ready-to-wear collection of Barbie x Balmain-branded apparel and accessories, rendered almost exclusively in shades of pink.
The French maison is ushering Barbie into the metaverse with a partnership that straddles the physical and digital world.
Barbie manufacturer Mattel launched an NFT auction offering up three unique Barbie avatars clad in digital renditions of the physical collection. Highest bidders will also receive a physical set of doll-sized Balmain clothing.

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