Fashion Report: July 2021

Welcome back to my blog and welcome to another fashion monthly report.

1.Price Inflation Among Luxury Brands:

Apparel prices are rising due to the rise in the cost from materials to shipping. Luxury brands like Bottega Venetta, Louis Vuitton, Chanel and Gucci also raised prices on their most desired products. Price increases might prove an immediately attractive signal for investors, and it's seen as a way of controlling the brand's image and ensuring the perception of prestige.

2.Beirut Explosion, a Year Later: How Lebanese Designers are coping?

Famous names like Elie Saab, Zuhair Murad, Andrea Wazen, Tony Ward, Krikor Jobetian... were deeply affected by the tragic blast last year and their houses and studios were destroyed. The country was already affected by the economic crisis, the pandemic and the political conflicts. Designers are determined not to give up, they are too busy trying to survive, and some are relocating and immigrating like Roni Helou.

3.L'oreal x Elie Saab makeup:

The collection contains lipsticks, mascara, lip glosses and eye shadow palette wrapped in pink and gold packaging with Elie Saab logo. This collection adds a touch of haute-couture to everyday beauty.

4."Not Your Mother's" Tiffany Ad Campaign:

The Campaign was aimed to sell aspiration, not stuffy jewelry. However, it evoked some anger from loyal, older customers. The brand now created a conversation with this not-your-typical luxury ads.

5. Oscar De Renta and Clé De Peau Beauty Collab:

The legendary fashion house has joined forces with the luxury skincare and makeup brand Clé de Peau Beauté to create a limited edition beauty pouch available exclusively at Luxury Stores at Amazon. Launched today, the pouch dons the pressed floral print from Oscar de la Renta’s Fall 2021 Splendor of Nature collection, originally debuted by Swift at this year's Grammys.

6. Major Fashion Brands Participated in the Olympics:

This year, many heritage and emerging designers and brands supported the athletes and sponsored various countries' uniforms. Also they have created  capsule collections that honor the sporting event. Brands like Ralph Lauren,  Nike, Giorgio Armani,  Skims and Lacoste took part in the event.