Welcome to the last fashion report of 2021, and here's to many more. This month is full with new collaborations and news 3

and the main news that I most frequently came across is fashion brands putting their foot in the metaverse with their NFT collections and others collaborating with gaming apps. Clearly this a next step for fashion brands of all levels.

1. Prada x AspenX Ski Collection:

Premium retailer AspenX revealed a collaboration with luxury label Prada in the form of a limited- edition collection of ski performance-wear inspired by the "creative culture of Aspen".

The collection is eco-sustainable capsule made with sustainable technologies.

2. Ralph Lauren x Roblox:

Ralph Lauren partnered with digital platform Roblox to launch "The Ralph Lauren Winter Escape".

The holiday-themed experience will allow fashion fans to explore the world of Ralph Lauren through the metaverse.

3.Zara Introduces High-End Line "Zara Atelier":

Zara is launching a high-end line that has its own dedicated design team and will consist of 2 limited-edition collections per year. The collection will offer elevated, artistic interpretation of an iconic wardrobe staple.

4. Valentino Joins the Gaming Trend with Drest:

Valentino had partnered with luxury fashion game "Drest", bringing Valentino's newest party collection to the gaming world. The game is a fashion styling game that allows users to create designs and moodboards. The Valentino Party Collection is available to purchase bot virtually and in real life.

Other brands like Gucci and Cartier have also recently partnered with Drest.

5. Forever 21 Partners with Roblox:

Forever 21 has partnered with Roblox on a digital experience called the the Forever 21 Shop City where users can build and own their own stores within the game and items will be available for purchase.

6. Gucci x The North Face Part 2:

Gucci and The North Face are back after their 2020's collaboration. The 2nd collection has a massive selection of co-branded trek gear, luxury loungewear and retro sportswear.  The collection ranges from 550$ to 4500$ available now.

7. Tommy Hilfiger Partners with Roblox:

Premium fashion brand Tommy Hilfiger has revealed a virtual collection including 30 digital fashion pieces that players can use on their avatars.

8. Karl Lagerfeld, Adidas, BoohoMan launch NFT Collections:

• Karl Lagerfeld has announced the launch of 2 NFT collectibles. 500 figurines called KLxEndless will be released  & KL7xEndless which is available in 7 editions only.

• Adidas steps into the metaverse with the launch of its first NFT drop of digital and physical products. The brand earned $23.5 million by selling 30,000 if their NFT within matters of hours.

• BohooMan is launching also their NFT collection after their augmented reality campaign last month.

 With many collaborations happening this monthly, the main event that was mostly talked about this month was the passing away of a very loved Creative Director Virgil Abloh, the news that devastated the fashion industry. 

1. Smart Textiles: Generating Electricity from Body Movement:

2. Stella McCartney 'The Beatles' Capsule Collection :

Stella McCartney announced a new line of clothing inspired by The Beatles, evolving the legacy of her father Paul McCartney,  a Beatle member. This collection is directly connected to the release of "The Beatles: Get Back" documentary.

3. Missoni x Supreme:

Missoni, known for its innovative  knitwear, are partnering with the street wear brand Supreme. The collection includes Missoni's signature knit patterns made on jackets, sweaters, sweatshirts..

4. Saint Laurent x K-Way Bomber jacket:

Saint Laurent launched a collaboration with the outdoor brand K-Way. Saint Laurent's creative director worked with K-Way to reinterpret the bomber jacket with tiger print and graphic touches. Sold for around 800$ on Saint Laurent website.

5. Supreme x Tiffany &Co.:

 

Supreme and Tiffany & Co. announced the release of a jewelry collection titled "Return to Tiffany". The collection goes in line with the new direction that Tiffany & Co. has taken since aquired by LVMH.

6. Frame Introduces Biodegradable Denim:

 

Frame Introduced jeans that are made of material that is 100% biodegradable and doesn't leave behind harmful substances. The jeans are also interfaced with sustainable QR codes that provide customers with environmental impact report.  The brand is clearly taking a step to decrease their carbon footprint and emphasising transparency.

7. Stefan Cooke Creates The Sims' Virtual Collection:

With the fashion industry entering the metaverse, digital fashion is now dominated by luxury  brands luxury brands (Balenciaga for Fortnite, Gucci for Xbox...).

Stefan Cooke designed a 4.99$ collection for The Sims that enable players to purchase 23 pieces. Entering the metaverse is the next step for fashion. Players from all over the world will spend over 100$ billion on virtual goods.

8. The Passing of Virgil Abloh:

Founder of Off-White and Louis Vuitton men's designer passed away on November 28, 2021 due to a rare case of cancer. The industry was devastated by the news.

Virgil was a pioneer in bringing streetwear aesthetics to luxury.