Hello Spring and hello to a new exciting things happening in the fashion industry.
1. H&M collaborates with Mugler:
Launching May 11, a first look into the collaboration was unveiled recently and it's not disappointing. The collection encapsulate an essence of Mugler very clearly. It will include womenswear, menswear and accessories at a high-street price. The preparation for the collaboration started before the passing of Thierry Mugler back in January 2022.
2. Prada Caffe pop-up at Harrods:
Prada launched a temporary exhibition and cafe at Harrods, celebrating the brand's 100 year anniversary. The interior is inspired by Prada's flagship Milanese boutique. The pop-up is available until the end of 2023.
3. Mango launches 'Capsule' events collection:
Spanish retailer Mango will launch an occasion wear collection called 'Capsule'. As as a response to focus on more formal dressing like dresses, jumpsuits and tow-piece tailoring.
4. Balmain x Beyonce Haute Couture Collaboration:
Balmain launched an haute couture collaboration with Beyonce' this month. The inspiration was found from the singer's album 'Renaissance' to create 16 designs. The collection includes Balmain house signature with classic Parisian savoir-faire and the joy and genius of the album.
5. Luxury brands choose hand-painting for advertising:
While AI-generated artwork and digital media solutions dominate the world of contemporary advertising, hand painting is taking an important role recently especially for Gucci.
L’oreal, Hermès, Burberry, are some of top clients that have adopted hand-painted murals into their advertising budget. 80 percent of their luxury clients will consider hand-painted while also purchasing digital media and incorporating AI-generative art into their creative strategies.
6. Luxury brands and their over exposure:
Due to post-pandemic growth, luxury brands are now overexposed. As BOF explained "This, they worry, threatens the delicate balancing act at the core of the modern luxury industry, a global business that sells millions of units a year but depends on the perception of exclusivity to cultivate consumer desire." This is affected also by the rise of resale platforms.
